General

Cass’s Birthday Review Campaign

We are just past 4 months since From Unseen Fire hit the shelves! We are also one month out from my 33rd birthday. So this seems like an awesome excuse to say…

I would like to have 50 Amazon reviews of From Unseen Fire by my birthday!

BirthdayReviewCampaign

Totally doable, I think! I’m standing at 32 right now, and I am sure there are eighteen folk out there who’ve read the book but not yet dropped a review at Amazon.

Why do I want this? Amazon’s promotional algorithms kick in when a book hits 50 reviews, meaning that From Unseen Fire will start appearing in those “you may also enjoy” boxes when folk are looking at books by other fantasy authors. Judging by what’s currently on From Unseen Fire‘s page, that might mean Naomi Novik, Katherine Arden, R. F. Kuang, Holly Black, Rebecca Roanhorse, maybe even Jacqueline Carey or George R R Martin! It’ll also start appearing in those genre-focused targeted emails that Amazon customers get. It has the potential to really boost an author’s sales — Plus, it would just give me the warm fuzzies to know that I’d finally joined the 50-review club.

So, if you’ve read From Unseen Fire and haven’t yet left an Amazon review, please do so before September 20th! It would help make my birthday super-awesome. You do not have to have bought the book on Amazon in order to review it there, either — though you do have to have an “active account”, which means having spent money with them in the past year. I know plenty of folk have ethical problems with Amazon, and to be honest, I’m with you — but they are the devil authors must deal with in the modern publishing world. But by all means, purchase from your favorite local indie store before dropping that review on the Big A.

If you’ve already left a review — thanks! Now go encourage someone else to read it and leave a review. 😉 Or, go find something else you’ve read recently and leave it a review. Let’s spread the review love!

And that’s what I’ll be doing for the next month. For each of the next 30 days, I’m going to find a book I’ve read that I haven’t left an Amazon review for and remedy my laxity. At the end of the month, I’ll post a list of all 30 of those books for your perusal and TBR-padding enjoyment!

Go forth and review!