General, Personal

A Turn in the Road

Hey, everyone! So, I have some news that is big and a bit scary, but also holds in it, I hope, the seeds of new opportunities.

DAW Books and I are parting ways.

There are a lot of reasons for this, and while I can’t share everything, I do want to discuss what I can, to let my readers know what’s going on, to give a heads-up about what the future of the Aven Cycle will look like, and to provide a glimpse into the often-foggy path of publishing. This is a bit long, but there’s been a lot for me to process.

What’s going on?

DAW Books is an editorially independent publishing house, but they are distributed by Penguin Random House. This means that while DAW makes its own creative decisions, PRH controls a lot of purse strings. Recently, it seems they have been tightening those strings. I am not the only DAW author affected, and some others have publicized their own experiences, as it’s hit different authors in different ways.

It is good for authors to remember that publishers are businesses, not our friends. They make business decisions. A series of business decisions led to this point.

First, the business decision to release Give Way to Night in hardcover during the last week of 2020, promoted by a tweet and an Instagram post.

Next, the business decision, somewhere in the following weeks, to release Book 3 of the Aven Cycle in ebook format only. No print release. I have been told that Give Way to Night’s poor sales were the reason for this decision. I received this information in February of 2021, so the book had been out for about six weeks at that point.

In traditional publishing, marketing and publicity are part of a publisher’s job. Marketing tends to decide what books will sell well. I knew this as a bookseller before I knew it as an author, since I worked in an indie shop for a long time: you quickly notice a correlation between the books that do well and the books that publishers are pushing hard. It’s no guarantee, in either direction; a book with little marketing support can shock everyone by catching inexplicable fire, and some things that get pushed hard still flop. But, generally, more publisher-driven marketing = more sales. That’s part of a publisher’s job: using the tools at their disposal to move their products.

Nothing an author does in that regard moves the sales needle in a significant way — something of eternal frustration to authors, who still feel the pressure to try. But real movement comes from things authors quite literally cannot do: negotiate with Barnes & Noble for prime placement on tables, as just one example. It’s not only not an author’s job; it’s not within an author’s capability.

An author’s job is to write the best book they can. I did that. I love Give Way to Night. I think it’s exciting and shows my growth as a writer. I did my job.

It was not easy. There’s a lot under the “I can’t talk about it publicly” banner, some of it in my personal life and some of it not, that stalled the book’s development and release — and, of course, from March 2020 on, all of it was happening under the psychic weight of a global pandemic. But I gritted it out, I got through it, and I wrote a book I am so proud of.

But publishers look at numbers. And, six weeks after the book’s December 2020 release, the numbers were disappointing. They made a business decision.

Writers look at numbers, too. We’re creative professionals, but we are also our own businesses, and we also make business decisions. So, when my agent and I first got the news about Aven 3 being slated for e-only release, we tried to negotiate something that would be in my best interest.

I was still drafting the manuscript at the time. By spring of 2021, it was our understanding that my publisher had made the business decision to have Aven 3 go straight to paperback. This was perfectly fine with me. Hardcovers are more prestigious but also more expensive to produce and more difficult to sell; I get that. Plenty of series move to paperback after the first book or two. I’d rather have a better chance of selling more books than have the glitz of a hardcover. So, happy with that compromise, I went on writing.

I delivered the manuscript in September. A couple of weeks after that, we learned that Aven 3 was still slated for an ebook-only release.

Hm.

Thus followed a lot of back and forth between my agent and my publisher. The end result is this: My agent and I no longer have confidence that DAW is the best place for me, so we have made the business decision to have the publishing rights for the Aven Cycle revert to me, and DAW has agreed.

So… what now?

Book 3 of the Aven Cycle, The Bloodstained Shade, will be self-published in ebook form. I suppose that will officially make me a hybrid author.

I will be frank: Self-publishing has never been a goal for me. This was never the path I wanted, but one of the things I have learned in my 36 years on this planet is that when you are faced with an untenable situation, it is healthier to choose a path you never intended to be on, even if it scares you, than to stay your course right into a ditch.

This is no disrespect to self-publishing, by the way. I know it works wonderfully for many people. But it’s a lot of work, and I already have three jobs. There are a lot of up-front costs and responsibilities that I’m anxious about shouldering. It will be challenging, but I very much want to see this story and these characters through to the end of their arc, so, I will take on those challenges.

And I am looking forward to some of the opportunities that this will afford me. Self-publishing does have its advantages, like being able to set my own prices and offer flash sales. (Keep an eye on BookBub!)

This will also allow me to continue the story of Aven past what I was contracted for with DAW. Once you read The Bloodstained Shade, you’ll see that, while some arcs wrap up, others have open ends. Self-publishing means I’ll have the freedom to chase those down at some point in the future. I don’t know when, because I do still want to pursue traditional publishing for the new projects I’m working on. But it will be an opportunity afforded to me.

I am, in all honesty, trying to make the best of an unfortunate situation. The vagaries of the publishing world are many. Lots of authors have very bumpy paths. I can know that, intellectually, and still be Feeling Some Feels about it all. It’s a difficult thing to face, feeling like, after getting through those hurdles and gates to launch a writing career, I have to start over again.

But I must remind myself that I am not starting from scratch. I have a Hugo nomination to my name, which is no small thing. From Unseen Fire earned out its advance in quite respectable time. Give Way to Night has chugged along with surprising tenacity, despite its unceremonious entry to the world. I have grown as a writer, and that is something to be proud of. I believe my agent will be able to find a good home for my next manuscript. I am not starting from zero.

What does this mean for readers?

From Unseen Fire and Give Way to Night: Get ‘em while they’re hot!

No new hard copies of From Unseen Fire or Give Way to Night will be printed, so if you want a print edition, I suggest you acquire it now.

The current ebook version of From Unseen Fire or Give Way to Night will cease to be available. I’m not certain when, but at some point, those will get pulled from ebook retailers.

I will be re-releasing both books in ebook form soon. How soon depends on, well, how fast I figure out how this works! I am beginning the somewhat intimidating process of figuring out formatting, cover design, and all those other elements of self-publishing, but it is certainly my hope and intention for there to be as little of a gap in availability as possible.

Later, The Bloodstained Shade will be out in ebook form.

I hope that it will be within 2022. There’s still a lot of work to be done: it needs editing and cover art and all of that, on top of figuring out the formatting and distribution. I will publicize a firmer release date as soon as I have one.

The Bloodstained Shade will still have an audiobook edition!

My Audible contract is separate from my DAW contract, so there will still be an audio edition of The Bloodstained Shade. I don’t know when; that depends on both when I feel the manuscript is in decent enough shape to send to a narrator and what Audible’s production schedule looks like. Again, I’ll let you know as soon as I have something firm to share.

It’s a great time to join Patreon or Ko-Fi!

If you’re not already a member of my Patreon community, this would be a truly wonderful time to join up, either there or on Ko-Fi! It would benefit us both. As I mentioned above, self-publishing comes with a lot of up-front costs; having more steady membership income will better enable me to shoulder those costs.

For members, I’ll be chronicling this new, wild journey! You’ll get sneak peeks of the book and of all the various steps along the way. If you like me and want to see me succeed, joining Patreon or Ko-Fi will give you the inside view. (And hey, if you don’t like me and are only reading this post to revel in my strife, I’m reasonably certain there will be some missteps along the way, so you’ll have a front-row seat for those!)

Patreon and Ko-Fi will also be where I’ll explore my options for continuing Aven after The Bloodstained Shade is out in the world. I may do some experimenting! Vatinius Obir and Merula might get a serialized spinoff where they solve crimes. Or cause them. Who knows? Whatever Aven-related novels, novellas, novelettes, or short stories follow, I’ll likely take them to Patreon and Ko-Fi first, so if you’re interested in the ongoing story, that’s the place to be.

Okay. I think that’s all the pertinent information for now.

I really want to thank everyone who has supported me on this journey so far. I am grateful to all my readers, and double to those who have taken a moment to recommend From Unseen Fire and Give Way to Night to others. Y’all are why I am determined to see the story out.

I am grateful, too, to know so many wonderful writers. Since beginning my publishing journey, I have found a community and made some truly amazing friends. I will weather this change with their support and by their excellent examples.

As I write when I sign books, audaces Fortuna iuvat — Fortune favors the bold — and so it is with boldness and perseverance that I will go on!

4 thoughts on “A Turn in the Road”

  1. After a promising beginning, I’ve been at that quasi-starting-from-scratch stage of my own writing career, Cass. I feel your uncertainty. But I have a hunch things will work out for the best. It is absolutely “healthier to choose a path you never intended to be on, even if it scares you, than to stay your course right into a ditch.” Take it from someone who chose the latter option and found out the hard way!

    Like

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